The Operations Guide

SEO. Custom software.Practical AI leadership.

Get found by customers. Replace cumbersome workflows. Put AI to work where it makes sense. Our team helps you plan the work and carry it through.

Our technology partners

OpenAIBase44Relevance AIAnthropicn8n

Where do you need help?

Managed SEO

For local service businesses that need ongoing help getting found.

Technical and local audits, directory listings, 4 or 8 articles each month, and clear monthly reports.

See SEO services →

Custom Software & Automation

For teams outgrowing spreadsheets and disconnected tools.

Apps, portals, and connected workflows built around the way your business works.

Explore custom software →

Fractional AI Leadership

For leaders who need an AI plan and someone to guide it.

A fractional Chief AI Officer helps prioritize projects, choose tools, set guardrails, and guide implementation.

Explore fractional CAIO →
01 / The Team

Real People,
Real Results.

Our team learns how the work gets done. Then we build a better way to do it.

Luke Thompson, Co-Founder & CEO at The Ops Guide

Luke Thompson

Co-Founder & CEO

Ben Thompson, Co-Founder & CSO at The Ops Guide

Ben Thompson

Co-Founder & CSO

Travis Bailey, Partner & Director of Applied AI at The Ops Guide

Travis Bailey

Partner & Director of Applied AI

Ryan Shipley, Partner & Director of Business Development at The Ops Guide

Ryan Shipley

Partner & Director of Business Development

How it works

Next steps to get started.

  1. 01

    Get in touch.

    Send us the details of your project — what you are trying to fix, build, or figure out.

  2. 02

    Book a discovery call.

    We talk through the work with our team and make sure we are a good fit for each other.

  3. 03

    Get a tailored proposal.

    We put together a custom scope, timeline, and price built around the goals we discussed.

The Operations Guide team standing together and facing the camera
You work directly with our team — the same people who scope, build, and roll out the work.

Have something in mind?

Let's build what your business needs.

Get in Touch